Launchpod’s digital media sales courses have been designed to give delegates an excellent understanding of the complexities of digital media. Covering everything from the basic disciplines to the most current trends; the digital value chain; social selling. Our modules are normally tailored to the specific objectives & needs of the delegates, and can be delivered as sales coaching 1:1

Typical clients are media owners who:

  • are integrating their digital and non-digital sales teams
  • need to introduce digital media to their non-digital media sales resource
  • have tried to integrate digital media sales, but it’s been ineffective
  • have a team with good digital knowledge, but who don’t understand the value chain
  • understand that social media is now a vital tool for sales people


Digital Media Sales Foundation – 2-day course

Following this training course you will have a better understanding of:

  • Essential digital jargon, the key channels and the underlying principles
  • The different metrics & measurement in digital
  • The calculations behind digital media
  • How digital ads are delivered and tracked
  • How digital media is bought and sold, and by whom
  • How automated buying is impacting
  • How properties and campaigns are measured
  • How to stay informed on digital buying
  • How to tailor campaigns to client’s objectives

Understanding the agency buying cycle – 1-day course

  • The training is designed to be delivered by two people – one of whom has a sales leadership background, and the other an agency leadership. This ensures the delegates learn from high-performers who have really been on both sides of the conversation
  • It is highly interactive & practical. We will ask delegates to prepare, and work through some real-life cases in the training
  • One day – 9.30am to 5pm
    Advanced Digital Media Sales for Complex Marketing Solutions – 2-day course
  • This is a practical course. Delegates test themselves to discover their ‘challenger’ profile, and engage in numerous exercises throughout the two days.
  • We will work through some real-life cases in the training, and action plans developed in the class should be put into action.
  • Two days – 9.30am to 5pm

Find out more

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