Launchpod’s digital media sales courses have been designed to give delegates an excellent understanding of the complexities of digital media. Covering everything from the basic disciplines to the most current trends; the digital value chain; social selling. Our modules are normally tailored to the specific objectives & needs of the delegates, and can be delivered as sales coaching 1:1
Typical clients are media owners who:
- are integrating their digital and non-digital sales teams
- need to introduce digital media to their non-digital media sales resource
- have tried to integrate digital media sales, but it’s been ineffective
- have a team with good digital knowledge, but who don’t understand the value chain
- understand that social media is now a vital tool for sales people
Courses:
Digital Media Sales Foundation – 2-day course
Following this training course you will have a better understanding of:
- Essential digital jargon, the key channels and the underlying principles
- The different metrics & measurement in digital
- The calculations behind digital media
- How digital ads are delivered and tracked
- How digital media is bought and sold, and by whom
- How automated buying is impacting
- How properties and campaigns are measured
- How to stay informed on digital buying
- How to tailor campaigns to client’s objectives
Understanding the agency buying cycle – 1-day course
- The training is designed to be delivered by two people – one of whom has a sales leadership background, and the other an agency leadership. This ensures the delegates learn from high-performers who have really been on both sides of the conversation
- It is highly interactive & practical. We will ask delegates to prepare, and work through some real-life cases in the training
- One day – 9.30am to 5pm
Advanced Digital Media Sales for Complex Marketing Solutions – 2-day course - This is a practical course. Delegates test themselves to discover their ‘challenger’ profile, and engage in numerous exercises throughout the two days.
- We will work through some real-life cases in the training, and action plans developed in the class should be put into action.
- Two days – 9.30am to 5pm